Motivate Announces Inaugural Seed Fund

Motivate Ventures announces that it has completed the final close of its inaugural $43 million venture capital fund, the largest debut general VC fund ever raised in the Midwest.

Motivate invests in high-growth technology companies at the pre-seed and seed stages across the US and Canada with initial investments between $250k-$1.5 million.

The fund has already made 11 core investments in various categories, including FinTech, Enterprise SaaS, and AI. Included in its portfolio are Klover (improving payroll advance for millions of consumers), Fulcrum (device agnostic manufacturing ERP), Zoro Card (first debit card that builds credit history), New Era ADR (moving the dispute resolution process fully online), and several stealth startups working quietly to bring meaningful step-change improvements to their respective industries. 

Motivate was founded by entrepreneurs and early stage investors David Wieland and Lauren DeLuca, who, prior to Motivate, helped individually seed over 150 companies including Chime, HomeChef, and TradingView. 

Wieland and DeLuca are joined by associates Trey Calver (NCT Ventures), Courtney Trunk (Chicago Ventures, West Loop Ventures), and Jackson Bubala (Founder Equity).

For more information, please visit