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Brand
Assets

Thanks for your interest in Motivate Venture Capital! We have a couple of guidelines for using our brand assets. Please take a moment to familiarize yourself with them before use.

Primary Logo

This is our main logo. Use the single-colored white version when used over a photography or the black version when necessary.

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Secondary Logo

A secondary logo with a vertical lockup may be needed for placements with limited horizontal space.

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Alternative Logo

Finally here is a version of the logo with the full name of our company. Our primary logo is preferred whenever possible.

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The Mark

Use this if you only need to use our mark.

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The Color Palette

Our Primary brand color is Motivate Blue (#241CDD). For print, whenever possible use the Pantone color Blue 072C.

Motivate Blue
PANTONE Blue 072 C
C:79 M:38 Y:0 K:0
R:2 G:136 B:209
HEX: #241CDD
Motivate off-white light
PANTONE P 1-1 C
C:0 M:1 Y:1 K:0
R:255 G:253 B:250
HEX: #FFFDFA
Motivate off-white
PANTONE Col Grey 1 C
C:3 M:4 Y:8 K:0
R:243 G:239 B:231
HEX: #F3EFE7
Motivate black
PANTONE 532 C
C:74 M:73 Y:56 K:66
R:39 G:35 B:44
HEX: #27232C

Text Snippets

Here are a few text snippets that you can use whenever you need to share an introduction to Motivate Venture Capital.

Short Description: Motivate Venture Capital is a venture firm focused on investing in exceptional founders at the earliest stages of their journey building the next generation of inspiring technology companies in the US.

Longer description: Motivate Venture Capital is a venture firm focused on investing in exceptional founders at the earliest stages of their journey building the next generation of inspiring technology companies. Motivate typically leads pre-seed and seed stage rounds of $1-4M. While Motivate is a generalist investment firm, it has a special interest in B2B SaaS and Fintech, given our founding partners' backgrounds. Motivate is headquartered in Chicago and invests in companies located across the United States.

Motivate usage guidelines

We have a laid-back vibe, but we have a few guidelines for our logo:

  • Always use the mark and logotype together, or just the mark. Don’t use the logotype by itself.
  • Do not alter these files in any way.
  • Provide some breathing room for the logo; refrain from overcrowding it with additional text or graphics.
  • Use the black or white logo when placing it over images or colored backgrounds.
  • Stick to the colors specified in our brand palette (refer to the above for reference). If you want to consult our full usage guideline you can download our brand guideline here.