Open data platform in which users have ownership of their personal data


Founded 2021
Invested in 2021



Founded by serial entrepreneur John Roa, Caden is building the market for ethically-sourced first-party data, allowing consumers to earn money from their personal data while protecting their privacy.

Caden believes that every digital citizen should be a part of the data economy and be the one who can decide how their data is used and what they want in exchange. Using Caden's personal data monetization app, consumers can to opt-in to sharing their data and receive monetary rewards in return. To date, Caden has acquired tens of thousands of users and and generates billions of data points.

In addition to Caden's consumer facing app, they have also built an B2B product called CadenOS which is their enterprise data intelligence platform. CadenOS gives enterprise customers an unparalleled consumer data set, all driven by Caden's proprietary, first-of-its-kind semantic Knowledge Graph.

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